When it comes to marketing, there are two main approaches: traditional and digital. Traditional marketing is all about TV, radio, print, and outdoor advertising – you know, the stuff you see on billboards and in magazines. Digital marketing, on the other hand, uses things like search engines, social media, email, and websites to get the word out.
One of the big differences between traditional and digital marketing is:
- TARGETING: Traditional marketing tends to cast a wide net and try to reach as many people as possible. But with digital marketing, you can get super specific and target people based on their age, interests, location, and more. It’s like a laser-focused approach to marketing, which can be really effective.
Traditional marketing can be crazy expensive!
Especially if you want to get your message out to a lot of people. But with digital marketing, you can often get more bang for your buck.
Plus, it’s usually more accessible to smaller businesses that don’t have a huge marketing budget.
- MEASURABILITY: This is another big perk of digital marketing. With tools like Google Analytics, you can see exactly how many people are clicking on your ads, visiting your website, and even buying your stuff. Traditional marketing can be a bit more of a mystery – it’s hard to know exactly how many people are seeing your ads or taking action based on them.
- INTERACTIVITY: Digital marketing lets you talk to your customers in real time, whether it’s through social media or email. With traditional marketing, it’s more of a one-way street – you’re just pushing out your message and hoping people take notice.
Digital marketing is a pretty sweet deal. It lets you target specific people, measure your success, and talk to your customers in real time. But that doesn’t mean traditional marketing is totally dead – it can still be effective for building brand awareness and reaching a broader audience.
” Good marketing makes the company look smart. great marketing makes the customer feel smart ”
– Joebhai Chernov